Drake In Partnership

Drake signed a dealership with Universal. This means all of his songs are owned and distributed by Universal. Universal also own several other artists songs.

Copyrights

Our music video will be an interpretation of Drake- Started from the bottom, because the idea is similar to the song and will use the same lyrics we needed permission.
Drake's songs are owned by universal music, therefore to get permission we sent an email the the company.

Questionnaire results

We conducted a questionnaire and got the the results from those of our target audience, this will help us make an appealing music video.

From our results we can see that the most popular music genre is Pop music, and the most ideal length of a music video is 3.00-4.00 minutes long.

Target Audience

The target audience for our music videos are those between the ages of 16-30.
This is a similar target audience to the artist Drake, from whom we got our ideas from.
Our music video should appeal to the target audience and we can determinate what our audience look for from our questionnaires.

Our Initial Group Idea

Prezzi Presentation to show our Initial group idea. Our idea originates from a present song by Drake "Started from the bottom".

Conventions of music videos

Promo video

A promo video or a promotional video in music is a video done by the artist to promote their new single or album.
                               

The promotional video will show little/short clips of the artist's track. The video will also advertise and attempt to sell the track. The video will tell the viewer when the release is, The name of the track and who will be featured in the track, similar to a movie film opening.