Logo

This is the logo that we have designed to identify our brand.

Character list for filming

For our filming we will need:

• protagonist
• antagonist
• Employers x2
• Friends x3
• Colleagues x3/4
• *Extras

*The extras shall include characters who give money to the protagonist on the streets, and those who just walk past. Along with characters who are seen partying with the protagonist and any passers by during the video.

Main Character List

Character list

In our music video there are several characters used, these characters are:

The protagonist- (The main character who struggles through life, but eventually becomes successful)

The antagonist- (The character who is the villain to the protagonist, and his fowl behaviour towards the protagonist motivates him towards being successful)

The protagonist’s friends- (The protagonist starts off as a lonely person, however as he gets further up the ladder to success he gains more friendships, these characters will be a motivator to help the protagonist becoming successful)

The protagonist’s employers- (The protagonist has a few jobs during the video, his employers are important in the video because they show that someone has given the main character a chance at being successful in life)

The protagonists colleagues-(similar to the friends, as the protagonist starts his climb to success he has less friendships with his colleagues and they don’t associate themselves with him, however as he reaches the top he forms more friendships with colleagues and they become his employees and become jealous of the protagonist’s success).

Short Synopsis

The video opens with the protagonist gets kicked out of his house  it then changes to a scene set in a run-down street the camera is focused on a tramp (the protagonist) sitting against a building watching passers-by. Occasionally receiving money after a short while a successful businessman (the antagonist) walks up to the tramp offers him money and then snatches it away as the protagonist reaches for it. Leading to the protagonist wanting to improve his life. The video then shows him getting up and looking for a job followed by him taking job interview and finding a house getting promoted and then getting a better house. It ends with the protagonist walking down a street and passing a tramp giving him money.

Chosen song and reason why

Song: “Started from the bottom” - Drake

Reason: There are many reasons why my group and I chose this song, one of the reasons is the song title 'Started From The Bottom'. Our music video is about a man who started off living with the bare minimum and not being able to sleep with a roof over his head, as the music video goes on the man will slowly move up the life ladder, going from the bottom steadily moving up to the top going through an average person's lifestyle up to being a businessman.

Quick Update

Initial ideas (video and song). Include products that are influencing your choice and why?	/
Artist research (lyrics etc)	In progress Conner
Audience feedback from initial ideas (either peers or other methods)	/
Mood board (ideas on your specific or chosen genre. E.g. pop, rock etc)	/
Target audience research	/
Chosen song and reasons for choice (maybe lyrics and their meanings which will influence choice of video). Plus some research on the group.	In progress Luke
Permission letter and possible reply	/
Copyright research for song and role of the record company	/
Questionnaire (facebook) plus analysis or results (e.g. pie charts) and how they influenced your decisions.	/
Main pitch and feedback
Location scout, pictures and explanations	In progress all
Storyboarding	/
Location lists	In progress Scott
Roles and actors, costumes	/
Shot lists
Risk assessment	/

Story board (Unfinished)