Digipak

A digipak is a case for the album CD. The digipak contains 3 folded compartments one or more contain the music CD. A cover of the digipak stereotypically contains the album name and band name.
The purpose of the digipak is for sales, a digipak will contain the album CD and will be sold in stores and online for profit. The digipak would be advertised on the artist website. This is the main way to get money for the artist along with downloading the music for a price.