The front cover has images showing some aspects of the genre there are portraying, this will be distinguished by fans of that genre and may be interesting to the fans of other artists in that genre.
The digipak will easily embody a message attempted to be presented in the songs and the song lyrics. this follows Goodwin's theory and creates a link between the lyrics and visuals.
The images on the front and back covers will emphasize a brand image connected to the artist, making the image iconic and recognisable to the artist giving popularity of them.
A digipak is usual contains 2 CDs allowing for more songs to be released in one album.
overall the digipak is used to distinguish the artist and their ideas. along with catching the eyes of buyers and fans whilst releasing as many songs as the artist can.
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