Drake-Started from the bottom music video fits into the genre of a hip hop video.
For filming our version of the song we will use these conventions of hip hop music into our video.
Conventions
A common shot used throughout the videos is a low-angled close up shot of the artist.
This shot is used to symbolise the "power" of the main artist.
We considered using this shot, however have gone against the normal convention of hip hop music, this is because we will not be showing the singing in the video, and will focus on telling the story of the lyrics. However we will use the same shot to show our protagonist later on.
Another common convention of Hip hop videos is to show the characters in a club/ at a party.
This shot is used to show the characters having a good time, and to make the viewers envy there lifestyle, especially when considering the target audience Being younger people, Teenagers often enjoy going out and partying to have a good time.
We will use this shot in our video, to show the protagonist having fun, and to show the development of the story.
Common hip hop music videos show the artist or main character displaying strength and masculinity, along with competition and a sporting interest. This can be shown through camera shots or mise-en-scene using props and costumes.
This use of semiotics shows the characters dominance over other characters.
We have chosen to follow this convention and will show the main character as a competitive person.
Expensive items are constantly on display in a hip hop music video.
The imagery of expensive props and costume shows the success of the character.
We shall go with this convention in our music video, however the expense of many expensive items could be a problem, therefore we shall not use the mass of expensive items in comparison to other music videos.
In hip hop videos there is normally a relation between the lyrics and the images seen in the video, this is important to our group because our music video will be telling a story, using the lyrics of the song.
There is normally a reference to the main character/Artist looking at themselves (Voyeurism). We shall include this convention in our music video, showing the progression of the protagonist.
intersexuality, the use of linking between other videos is a convention we shall go against, that is because we want our video to be different to other music videos.
WE have chosen to follow some conventions, making it clear to our target audience of the genre of our music video, however because we want our video to tell a story, and be unique to other videos, we shall go against some conventions.
